大学新生英语语音现状及其改进措施分析

本文作者根据长期以来在高校英语专业教学中教授英语语音的经验体会,对当前大学新生英语语音学习现状进行分析并提出了改进措施等方面的建议。     

不发达地区新本信息类院系为当地服务问题探索与实践——以三明学院信息工程学院为地方服务为例

本文以三明学院信息工程学院为地方服务为例,较全面地阐述了地处经济不发达地区,地方本科院校信息类二级学院如何面临当地经济不发达,IT产业发展滞后的困难,解放思想,突破专业禁锢,走校企合作、政产学研一体化推进的道路,推进"两化"融合,为当地服务探索和实践过程和体会。     

酒店英语教学中酒店管理专业学生服务意识的培养

较强的服务意识和过硬的服务质量是酒店企业发展的根本。针对酒店英语课堂教学中酒店管理专业学生服务意识的培养途径,文章从酒店服务之语言到位服务意识和酒店服务对象意识两个方面尝试探讨。     

英语教学中使用汉语的作用与设计

对我国英语教学中汉语使用问题虽然有不同观点,但对于英语教师来说,适量使用汉语进行教学,无疑可以提高教学效率、增加学生信心和保持学习兴趣,并对促进教师的专业化成长不无裨益。同时,在实际教学设计中,通过适量汉语的运用,必然能够提高学生的英语交际能力。     

科技翻译人才培养的探讨

在科技迅猛发展的二十一世纪,社会对高水平科技英语翻译人才的需求缺口依然很大。本文对《科技英语翻译实用教程》进行了简要评析,指出重视科技英语翻译教材的建设,重视翻译教学,将有利于解决高校科技翻译人才培养与社会市场实际需求脱节的现实矛盾。     

A review of the business case for CSR in the hospitality industry

Despite prolific research on corporate social responsibility (CSR) in its various forms in the hospitality industry, there is no consensus regarding the business case for CSR initiatives. Using a stakeholder lens, we review the research on CSR and its rationale by analyzing its impact on the environment, employees, customers, community, and investors in the hospitality industry. Our review analyzes 170 articles published between 1990 and 2017 covering different conceptual frameworks, measures, and samples to evaluate the current state of the field, integrate findings, identify gaps, and suggest avenues for future research. Our review calls for a) more studies that examine hospitality-specific CSR initiatives to examine impact on firm performance, b) greater theory-driven research, and c) expansion of contexts both in terms of different sectors of the industry and geographical locations, than is covered by existing studies. Future research directions are provided.     

Determinants of revenue per available room: Influential roles of average daily rate,demand, seasonality and yearly trend

Determining price per room to be charged to customers is an important decision to be taken by hotel management. Hotels frequently change their room rates based on the demand of room, occupancy rate, seasonal pattern, and strategies undertaken by other hotels on pricing. We formulated four models to analyse how various influencing variables, such as hotel price, demand, yearly trend and monthly seasonality influence hotel revenue per available room (RevPar). To analyse a case, we used monthly accommodation statistics for Sweden taken for Swedish Agency for Economic and Regional Growth and Statistics from January 2008 to July 2017. We carried out data analysis using both multiple regression and Multivariate Adaptive Regression Splines (MARS) model and found that application of MARS can help establishing a nonlinear relationship of RevPar with other determining variables in a superior way. We also proposed the possibility of developing a better forecasting model using MARS.     

Is brain hemisphericity a correlate of performance in problem-solving courses? A case study from an HBCU

The authors set out to determine the brain dominance characteristics of students enrolled in business statistics courses in a historically Black university in a major southeastern Texas city. Thereafter, the authors investigated the relationship between a student’s brain hemispheric preference and academic performance in college courses, which emphasize problem solving. The results reported in this study reveal that left brain– and right brain–dominant students are at parity when it comes to performance in a problem-solving course. Moreover, both left brain– and right brain–dominant learners perform better than whole-brain dominant learners in a problem-solving course.     

Price Effects on Compound Commodities

We examine the effect of simultaneous price changes on the total demand for a group of goods, which we call a compound commodity. Specifically, we consider unit and proportional cost components (e.g., taxes, transportation costs) imposed on compound commodities. If the unit cost is positive, then the proportional cost raises the relative price of the more expensive good, and thus induces substitution towards the less expensive good within this group. Then, the substitution effect of the proportional cost for a compound commodity is non‐negative if and only if the compound commodity and the other goods are, on average, not strongly substitutable.     

An econometric analysis of demand for food quantity and quality in urban China

This article offers an analytical framework for studying consumer demand for food quality based on a theory‐consistent demand model, namely, the Exact Affine Stone Index specification. Importantly, it accounts for unobserved consumer and regional heterogeneity, and allows for arbitrary Engel curves. The empirical value of our framework is illustrated in an econometric analysis of demand for food quality in China. Evaluating possible structural changes in consumer food expenditures in China is of paramount importance, given the ever‐increasing global role of China and the implications of the structural food preference changes for the global food system. The major findings emerging from this study indicate that income is an important determinant of demand for food quality and quantity with the relatively more affluent provinces having a higher affinity for food quality.